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Toto Wolff Preparing to Divest Shareholding Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided Mercedes to historic achievements in F1

Mercedes team principal Toto Wolff is in final negotiations to sell part of his shareholding in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6 billion – an unprecedented figure for a Formula 1 squad – following McLaren were valued at £3.5bn in a change of corporate structure last September.

Wolff, who holds one-third of Mercedes F1, plans to divest a shareholding approximately 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in Mercedes F1 are Mercedes-Benz and industrial group Ineos Group, who each also own a third of the company.

An official representative stated: "We are providing no comment on this. The governance of the team stays unaltered, and all three partners are fully committed to the ongoing success of the brand in Formula One."

Valuation Increase

The deal signifies a significant increase in value of the Mercedes team after Ineos Group bought its share for £208 million in 2022.

The rise reflects the growth in market values of F1 teams in the past few years as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the success of the Formula 1 film featuring Hollywood star Brad Pitt, which debuted in summer 2023 and has grossed over $630m (£458m) at the box office.

It is Pitt's most successful movie and the most successful sports movie to date.

Current Standings

Mercedes are runner-up in the constructors' championship, behind McLaren, with three Grands Prix remaining this season.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix this year and is in fourth place in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Written by

Kara West

Maya Chen is a digital productivity coach and tech writer who specializes in helping professionals optimize their workflow with modern tools.

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