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Saturday, October 10, 2026
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The Video Platform Grants Users Power to Decrease Artificial Intelligence-Made Media in Timelines

Users will soon have a updated setting that allows them to lessen the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.

Testing and Rollout

The update is in a pilot phase over the coming weeks before a full-scale launch. This shift comes amid a increase in AI content, fueled by emerging content generation software.

AI Content on Other Platforms

Recent reports that almost one in 10 of the most rapidly expanding video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this output is considered “AI slop”, a term for inferior, bulk-generated content that is often nonsensical or dreamlike.

Our research shows that a lot of users like content created using AI tools, including computer-generated images to science explainers, and we want to provide users the power to see more or less of that, depending on their own choices,” said a company executive.

AI on the Platform

TikTok shared that there are now over a billion videos on its app labeled as artificially created. In total, in excess of 100 m pieces of content are added to the platform each day, making clips made by AI a minor portion of its total content library.

User Control Features

Members will be capable of reduce or increase the amount of artificial media they see by accessing the “manage topic” option in the application and picking “AI-generated content”. Other topics that can already be controlled under the setting include news, fashion, aesthetics, and choreography.

Content Labeling and Policies

Its guidelines oblige content makers to label “realistic” AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any believable artificial content that is without a tag can be deleted under its terms of service.

Furthermore, the service will henceforth apply an artificially created label to content made using its built-in AI features, or identified by an collaborative effort for recognizing content made by AI. This measure is intended to deter users from attempting to evade the disclosure requirement.

Responsible AI Funding

The platform is furthermore introducing a $2 million educational fund for professionals and groups to produce informative material about responsible artificial intelligence. This program will assist non-profit groups dedicated to teaching computer science.

Moderation Strategy

TikTok has supported its safety measures, during controversy over plans to lay off hundreds of safety staff in the United Kingdom. TikTok is planning to cut hundreds of positions in its trust and safety division in London, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.

A trust and safety lead stated that people-led review would still have a role, but AI can shield workers by eliminating the most distressing content ahead of it gets reviewed by people. The company announced a significant reduction in shocking and graphic content reviewed by human moderators over the past year due to the use of its AI tools.

“We think that it’s essential to balance staff and AI to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with harmful content as rapidly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
Written by

Kara West

Maya Chen is a digital productivity coach and tech writer who specializes in helping professionals optimize their workflow with modern tools.

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